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ABOUT

Hello. My name is Paul Armstrong. I’ve been a graphic designer (involved in every possible form of output that term can evoke) for three decades. Yes, I'm a graphic design-o-saur. I’ll see myself out.
Attempting to summarize all of my work, that started in the infancy of the internet and has continued through artificial intelligence, is nearly impossible. And yet, here we are.
In my time on earth I have attempted to learn and experience as much as I am capable, whether that's saying yes to a friend who asked if I wanted to take photographs of NFL games for his online sports site, diving into building an app for kids, entering a beard growing competition, leading a team of isolated designers at one of the largest corporations in the world, or entering the world of venture to provide help to new generations who want to build and innovate. All with the goal of providing effective solutions to problems facing humans, sometimes guiding and leading other humans
Look, my career is making information pretty. That's it. And I'm pretty good at it. While design ebbs andd flows in what visual representation most connects with the intended audience, fundamentally the way humans comprehend information in order to make decisions remains the same. Create a solution that communicates the information which leads to actions addressing the problem.
All of that relies heavily on first understanding the fundamental problem, who the problem is affecting, and then exploring how to provide solutions.